Written By: Hannah Hitchcock
Maintaining several social media platforms can be a tedious and daunting task to handle. Facebook, Instagram, LinkedIn, Twitter and more. All social media channels can be a great tool for a business to reach and communicate with new clientele.
A social media schedule is a tool that is specific to the online presence and engagement you get from your social media channels. Social media schedules can help guide your analytics, gather more specific data and help with the consistency of what and when you post.
How do you start the social media schedule?
Here’s the first step.
When you are looking to see when to post, and what to post, use the tool that most social media platforms have already provided for you. The analytics tool.
Analytics can show you when your audience is most likely to view your posts, what posts get the most engagement and other great indicators that would help you determine when you should schedule your posts.
A good rule of thumb when you’re looking at past analytics is to make sure that you at least get three weeks’ worth of data so you can support your result with consistent findings.
This will help you know YOUR audience
Getting to know your audience goes hand-in-hand with gathering analytics. Your audience should determine how you post, what you post and when you post. Knowing your audience will absolutely benefit you and your company. In many ways, knowing your audience helps you determine everything you will do on social media.
There you have it!
The first step to make a social media schedule is to gather analytics to get to know your audience. Once that happens you can take steps towards having a thorough schedule based on the actions taken.
Hannah Hitchcock the Marketing Coordinator at Holmes, a full-service marketing agency, in Springfield, Ohio. Holmes specializes in equipping businesses to be the hero of their own stories. We believe in authentic human connection and collaboration. Ready to have a true partner for your company’s marketing efforts? Contact us today!