First off we have to expand on what readable content means. Typically, readable content means that the words that you are writing flow nicely, arent wordy (don’t make the reader have to work to decipher what you meant) and lastly, be brief.
So, let’s talk about that!
“The creature crept noiselessly and without delay toward the current to receive a sip of refreshing, crisp, cloudless refreshment. “
First thoughts? Wordy.
As a writer, I understand the frustration in trying to find the perfect word to describe something or someone. As well as the concept of making sure you describe everything accurately. This can be hard to do without being too wordy.
One thing we all know to be true is that content is king. Good content can make your blog, and bad content can break it. This can be as simple as being too wordy! It’s that easy! BOOM broken blog. Watch your words people.
The point is: words are great! Just don’t overuse them. People generally know what you’re trying to say so have some faith.
Have you ever read a blog post or social post that was awkward to read? Usually, the reason behind confusing content is that the post doesn’t flow.
You might be asking yourself, “what does that mean? flow?.”
Well, flow means that when you start writing a blog, you start with the end in mind. Meaning, the beginning, and the ending of your blog should come full circle.
An example of a blog that doesn’t flow would be, say someone starts a blog about dogs. Makes two points as to why dogs are the best animal. and then suddenly ends with a discussion of politics…
See what I mean?
An easy practice would be to outline your points. No shame in an outline. Just make sure the point or theme of your post stays consistent.
Make your points, describe them, and end them. That’s it. Overwriting is a common predicament that writers have. Something that I do before I write is to identify who I am writing to.
Knowing your audience will help you narrow down your content and be more specific! Being brief is an easy thing when you know who you are writing for!
Here is a tip! Limit your word count for each tip so that you have to keep your ideas under a specific amount of words!
That’s it! Avoid wordiness, have a flow and be brief!
Hannah Hitchcock the Marketing Coordinator at Holmes, a full-service marketing agency, in Springfield, Ohio. Holmes specializes in equipping businesses to be the hero of their own stories. We believe in authentic human connection and collaboration. Ready to have a true partner for your company’s marketing efforts? Contact us today!