How to Market Yourself, and Not Market Yourself During a Crisis.

Written By: Kevin Holmes

During these times it is important to remember who you are as a person, company and team member. Remember your WHY and hold on to that tight. Because marketing during a crisis is touchy and needs to be addressed with respect and understanding. People are worried about where their food is going to come from, if they are going to get paid, or if they will have a job. Supporting each other is imperative especially now during this time. So, with all of that to handle, how do you appropriately market yourself, and not market yourself during a crisis?

How to Tip 1:

Quickly let your clients know they can count on you!

Remember that businesses are still trying to run. The quality and time frame of projects needs to be up-to-par for your clients. Respect that the business might need time adjustments or other additions to their needs because of what is going on. Your clients are counting on you and your services to help them run their business. 

No need to worry about creating a new brand, services or other offers. Your clients need you for what you have BEEN offering them. Now is not the time to introduce new services, it’s time to expand on how you offer your services. 

Overall, just remember that this is hard on everyone and the more support, and understanding that you give, the better relationship you will have.

 

How to Tip 2:

Increase lines of communication

Open communication can help relieve any stress that someone may have. When communicating with someone, make sure to give them everything they need to know, in a way they can understand. With the rapid changes happening daily, let your clients know how best to reach you so that you can react quickly to their needs.  My cell number is published for a reason and I’m available to help whenever they need.

Although these are stressful times, don’t overdo it for your employees or your clients. Remember that you have to coordinate a time for yourself and for the projects to get done. Expediting the time on projects is great and can really help your clients, but do it in a matter where it can tangibly get done!

 

How to Tip 3:

More Empathy Please!

As always, remember that everyone is being impacted by this somehow and anxiety levels are high.  Especially when there is a crisis happening, plans, projects, and situations change. 

Remember that some people may have it harder than others.  This is a great time to offer support when needed. Helping each other and supporting each other during these times is what it means to be a community. 

So, is now the time to market yourself or your business? No. Is it a time for you to help support your clients and community in any way you can?  Yes. It’s really simple, people need support, so, if you can, go support them. Give a helping hand. 

 


Kevin Holmes is an owner and the Vice President of Sales and Marketing for Holmes Marketing Services. He is passionate about giving Holmes clients the best possible experience and exceeding expectations. To discuss how to make your marketing work for you, or to learn more about Holmes, you can contact Kevin at kevin@thinkholmes.com