Do WHAT AT THE LIBRARY?!
We have partnered with the Clark County Public Library to support their marketing initiatives for nearly three years. The relationship began with a need to increase membership and circulation, and the Holmes team recognized an opportunity to promote the five branches of the library as a resource for more than just books. The “Do What at the Library?!” tagline was born and projects ranging from multi-channel marketing to a website redesign followed.
New Session Increase
Circulation increased 7% following the initial year of marketing, and the targeted emails boosted the registration numbers for one of the online databases 50%. The library staff noticed patrons asking about resources that they hadn’t before.
“When we began looking for a marketing company to help us reintroduce the community to our programs and services, it was important that we stayed local and chose a company that really cared about helping us do our best. Holmes fit our needs perfectly! From the creative concept phase to final delivery… Holmes has taken the time to really get to know the library, who our audience is, and how to help us better connect with them. All the members of their team have been a true pleasure to work with and we look forward to continuing this partnership in the future!”