Community Focused Functionality and Simplified Site Organization
After working with the City of Springfield on a variety of projects including sub-branding and marketing for the Community Development department and various levy campaigns and microsites, we got the exciting opportunity to redesign their website. As we walked through a Discovery phase that included researching city and state government websites and interviewing representatives from every department, we concluded that providing a mixture of common sense organization, community-focused functionality, and attractive, modernizing aesthetics was the perfect solution.
Average Session Duration Increase
Bounced Session Decrease
New Session Increase
New website sessions and the average session duration increased 25%, while bounced sessions decreased 60%, suggesting that the site has had a boost in new engagement and contains more relevant content in a site structure that is easier to navigate. The site will be undergoing a large update that includes improved loading speeds, a more flexible layout, and design updates that specifically meet accessibility needs.
“The City of Springfield’s website is the primary communication method between the City and its citizens. The website was in need of a major overhaul and the City was able to work with Holmes Marketing to develop a more robust, responsive, and effective website and communication tool for our community. Holmes’ marketing expertise has allowed the city to become more efficient and effective in communicating our message through the website. The best part about the website redevelopment was how we have been able to work with a local company that is there for us 24/7.”
Deputy City Manager,