Effective November 23, 2008 the Postal Service® increased its effort to improve the percentage of deliverable mail by revising the Move Update standards. The Move Update standards provide ways for mailers to reduce the number of mail pieces that require forwarding or return by the periodic matching of a mailer’s address records with customer-filed change-of-address orders. The USPS requires that mailings be checked using one of their approved methods (see Domestic Mail Manual 602.5.1.
One of the methods for meeting the USPS Move Update Requirements is processing your list through NCOALink. NCOA compares your database to the National Change of Address database that is maintained by the US Postal Service.
The NCOA database is made up of people requesting the USPS forward their mail (either permanently or temporarily) by filling out a change of address card as well as people who have moved and left no forwarding address (these records are added to the USPS file by other means, such as carrier reporting). In order to have your mailing list compared to the USPS database, an NCOALink Processing Acknowledgement Form (PAF) must be completed and returned first. The collection of information on the PAF is required by the Privacy Act of 1974. The document is valid for one year.